What is Content Marketing? Content marketing is a marketing technique focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — with the objective to drive profitable customer action. Content marketing is based on the creation and sharing of online material, like blogs, social media posts, podcasts, […]
What is Search Engine Marketing (SEM) and why it is important for every business? Most search engines basically work in the same way. When a person wants to find something, they type in a word or phrase, called a search query. Every search engine goal is to create the most relevant list of results
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