Instagram is testing hiding your likes.
As reported by TechCrunch, Instagram is trialling a new version of the app, where users would no longer be able to see how many likes each other’s posts are getting.
Instagram will test hiding the like count from photos, and view counts from videos, the Facebook-owned app announced.
In the test, followers won’t see total likes on photos, or views counts on videos, in their Instagram feeds or when visiting a user’s profile.
The account owner will still be able to access their own metrics and see the total likes or view counts for a specific post, although they will need to tap through a post to view those metrics. Instagram said that the “private likes” test would begin later this week for users in Canada at F8, Facebook’s annual developers conference.
Instagram is testing hiding like count from audiences,
as stated in the app: “We want your followers to focus on what you share, not how many likes your posts get” pic.twitter.com/MN7woHowVN
— Jane Manchun Wong (@wongmjane) April 18, 2019
The reason stated for this step – It is an effort to get users to pay attention to the content itself and not their associated engagement metrics.
Instagram is considering hiding like counts on posts to reduce the sense of competition amongst users.
Instagram want your followers to focus on what you share, not how many likes your posts get. During this test, only the person who shared a post will see the total number of likes it gets.
Other users wouldn’t be able to see that information. They can see when other users they follow like a particular posts, but they can’t see total like counts.
People emphasis of such metrics as likes incentivizes negative behavior on platforms including Facebook, Twitter, and Instagram, leading users to chase engagement to measure their self-worth.
Instagram confirmed to TechCrunch that this design is an internal prototype that’s not visible to the public yet. A spokesperson told: “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.
This step could improve the Instagram experience in a number of ways. Hiding like counts could make the whole experience feel more organic.
People may feel more inclined to share what they want rather than focusing on what will get the most likes.Users won’t compare their own counts with those of more popular friends or superstar creators. And it could encourage creators to post what feels most authentic rather than trying to rack up Likes for everyone to see.
Instagram is where visual expression inspires visible action, not where likes count inspires any visible action.
Hope this move will bring more healthy experience for everyone.